B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other facts about contemporary B2B advertising and marketing. We talk about just how the acquiring trip is currently entirely fragmented and the way that community building can help marketing experts take back control of the exp… Read More

Mark Donnigan: It's going excellent, Ben. I am so pleased to be right here on your show.Specifically given the relevance and the necessity of the topic we're going to be taking on over the course of this conversation as well, which is one that I believe is actually under-discussed. One that might if not raise some brows, but could obtain you some c… Read More